ecomom Acquired by GreenCupboards

As part of the natural progression of companies, ecomom‘s assets have been acquired by GreenCupboards (etailz is the parent company). This seems like a good home for ecomom and the ecomom community. I’ve put the full press release announcing the acquisition at the bottom of this post.

I asked Josh Neblett, Co-founder and CEO of etailz, Inc., about the acquisition of ecomom and any plans they have to continue ecomom’s presence in Las Vegas. Here’s Josh’s response:

“I have flown down and talked to the people at Downtown Project and the LV Tech Fund. It was mutually determined not to have an initial presence in Las Vegas. etailz is focused on re-launching the ecomom site and reengaging the customers. That being said, I’m inspired by what Tony and team are trying to accomplish and ultimately believe they will be successful, so I would not eliminate the possibility of etailz having a presence in Las Vegas at some point in the future.”

I imagine the company ecomom and its founder Jody Sherman will always remain a part of the Vegas Tech startup community. I hope that ecomom together with etailz will have a lot of success.

GreenCupboards acquires ecomom
GreenCupboards and ecomom will operate individually under parent etailz, Inc.

SPOKANE, Wash., April 24, 2013 – GreenCupboards, an online retailer of more than 25,000 environmentally friendly products for homes and businesses, today announced it has acquired the assets of ecomom, an online eco-friendly retailer serving the rapidly growing niche of baby, kids and moms.  Today, GreenCupboards also announced that it has changed its corporate name to etailz, Inc.  etailz will serve as the parent company of GreenCupboards and ecomom.

“While etailz has long admired the vision and mission of ecomom and was saddened by the series of events that led to the close of ecomom, we are pleased to have the opportunity to continue the work conceived and inspired by ecomom’s dedicated founders and employees,” said etailz Co-founder and CEO Josh Neblett. “Innovation and long-term success are central to etailz’s strategy. Changing our corporate name to etailz allows us to operate individual businesses, such as GreenCupboards and ecomom, as well as grow our etailz family of brands over time.”

Upon the acquisition, etailz owns all ecomom IP including trademarks, domain names, social media, customer lists and inventory. etailz will re-open ecomom at in early summer of 2013. Financial terms of the acquisition are not disclosed.

About etailz, Inc. (
etailz is an innovative e-commerce company operating synergistic lifestyle brands, selling through multiple online distribution channels and pursuing tailored fulfillment strategies to optimize consumer engagement and loyalty. Our e-commerce brands GreenCupboards ( and ecomom (, re-launching in early summer 2013) offer eco-friendly products, information and education for your family, home and office.  Twitter: @greencupboards; Facebook:; blog:

UPDATE: Here’s a post-mortem write up from ecomom’s controller, Philip Prentiss, about ecomom’s finances. This is a hard story to read, but provided a lot of insight into what happened: