On April 5th, a local Las Vegas startup company was on the popular ABC show, Shark Tank. The company is called Liddup and they have a really interesting story. The following is a recent interview Taylor Gwiazdon from Liddup. In the interview he talks about the Liddup product, the experience on Shark Tank, and how the Las Vegas community can help them out.
I know that many in the Vegas Startup community, including myself, love Shark Tank. So, you’ll enjoy hearing from someone who’s been on the show.
We have taken the common ice chest/cooler and incorporated interior lighting, just like your refrigerator: you open the lid and the lights come on. The cooler industry has been stagnant for years and being able to find what you are looking for just makes sense to us. The LEDs inside the LiddUp Cooler give you ample lighting to find your favorite item.
Tell us about your experience getting on Shark Tank. Was it harder to get on being from Las Vegas?
Our experience on Shark Tank was incredible. It was definitely one of the most exciting moments for LiddUp. The national exposure was great for our product, millions of people saw the cooler on the show and we enjoyed every minute of the taping. It allowed us to finally showcase our product to the public. I don’t think being from Las Vegas had any sort of impact on our approval.
What was it like being on Shark Tank? How many times did you have to pitch to be on the show? How much do the producers work with you on your pitch?
Being on the show was a surreal moment. It was intense standing in front of five prominent venture capitalists and pitching our product for the first time. We practiced our pitch and rebuttal questions for months making sure we were on point with every detail of our company and could properly handle any question while on set. At the time of taping we were a pre-revenue start-up company so we had to appropriately justify the valuation of our company. We wrote our pitch and the producers were helpful in structuring it. The great thing about the show is that it’s all business and the dialogue is non-scripted. What you see is what you get. The experience overall was exciting and intense, a moment we will never forget.
We had a slightly more fortunate approval process than most. We were introduced to one of the producers of the show who loved our product and thought we would be a great fit for Shark Tank. We went through the application process, paper work and audition video, and he was able to drop it right on one of the executive producer’s desk to see if they would like. They loved us!
What was your background before going on Shark Tank?
Jayson is the founder and inventor of the LiddUp Cooler. He has worked in the dental industry for 27 years and has an incredibly creative mind, which led to the invention of the LiddUp Cooler.
I have a degree in Civil Engineering and I am currently the National Marketing Manager at ARIA Resort & Casino.
Tell us some of the pros and cons of running Liddup in Las Vegas.
Honestly, we cannot see any cons for running LiddUp out of Las Vegas. The pros to us are unparalleled. We have tax benefits, an incredible network of entrepreneurs and successful businessmen and women, all the amenities to entertain clients, great weather and a huge LiddUp following. We enjoy living here in Las Vegas and it seems to be working out pretty well
Any suggestions for Las Vegas entrepreneurs?
If you are passionate about a project or business that you started then wake up every day and do something that gets you nearer to your goal. It could be a baby step or a giant leap, just try to make forward progress. A common phrase we have heard, and learned is: “An overnight success typically takes seven years!” Times will be tough and difficult decisions will need to be made but you have to be able to get past those moments if you want to succeed. We follow these three rules when making a decision: logical, ethical and just shoot. Some people are afraid to take a shot, chance, leap, or even a simple step, but you’ll never know the outcome unless you try. If you do not know how to do something then ask for help. Nobody knows everything and we have made sure to surround ourselves with people who are smarter than us in different fields and areas. This has really made us stronger, together we are better.
What’s Liddup doing today, and what can the Vegas community do to help you?
We are ready to go and cannot wait to fulfill all the orders but we need your help to get there! We have chosen our suppliers and manufacturing partners and are ready to get the LiddUp Cooler into your hands. LiddUp has been issued four patents on the interior lighting technology and we’ve finalized our CAD design drawings for our first three production models
One of our primary goals is to produce the LiddUp Coolers in the USA to provide jobs in America and help stimulate our economy. We have started a Kickstarter Campaign to raise some production money so we can construct our first cooler molds and begin the initial mass production here in the USA. We have already received strong distributor interest from Amazon, SkyMall and major outdoor and camping supply retailers.
We would like to ask the Las Vegas community to go to our website www.liddup.com, take a look around, like us on Facebook, follow us on twitter and support our Kickstarter campaign with a pledge so you can be one of the first to own the LiddUp Cooler and get it in a store near you.