Update: ABC News is reporting that a court has ordered Uber to stop offering rides. No doubt this is the start of a long fight between Uber and the Taxi Authority.
Back in April 2012, we were asked by Uber to post a few Uber Las Vegas job positions for them. It’s taken about 2.5 years for Uber to finally make the plunge and announce their Uber Las Vegas service which starts today. I believe this is great news for Las Vegas even if the Taxi Authority feels otherwise.
I think this quote from an RJ article describes well the demand for Uber in Las Vegas:
Justin Kintz, Uber’s head of public policy, said in the past 45 days, 50,000 people have opened the Uber app on their smartphones in Southern Nevada, an indication, he said, that the market is prime for the company that refers to itself as a technology company and not a transportation operation.
If I understand this correctly, in 45 days the Uber app was opened by 50,000 people who then had to find a different mode of transportation. That’s pretty amazing, but not really surprising. Uber is in over 200 cities and many of those users are coming to Las Vegas for conferences and want to have a similar Uber experience to what they have at home. No wonder the Taxi companies are so worried.
One thing is a little unfortunate. As part of the Uber Las Vegas roll out, Uber drivers will not be able to pick up customers on the Las Vegas strip hotels or at McCarran International Airport but will be able to drop off passengers at those locations. Uber is still trying to work out the logistics of pickup at these locations. I’ll be interested to see how this evolves.
I’m also interested to see Uber users react to surge pricing during major conferences like CES. Can you imagine how much you’ll have to pay for an Uber during CES which is chock full of Uber users? Although, we’ll see how much Uber can do during an event like CES. I’m pretty sure CES isn’t going to create a special Uber pickup and drop off line and traffic during CES is insane.
I’m excited to have Uber in Las Vegas. I know many in the Las Vegas tech startup community and those visiting us will love having the service available. Plus, Uber says that their rates are generally 10 percent to 20 percent below taxi rates.
If you’ve never tried Uber (in Las Vegas or another city), you can sign up and get your first ride free(up to $30).